Your dental clinic’s online reputation is no longer a bonus—it’s the foundation of how new patients find you, trust you, and decide to book with you. A strong reputation not only attracts new patients but also reinforces trust with existing ones. And if you're not consistently following up with patients who haven’t returned, you're likely leaving thousands in revenue on the table.
This playbook shows you exactly how to automate your reputation management and reactivation workflows using GoHighLevel—without adding to your staff’s plate. Whether you're running a single-location practice or scaling a group, these strategies help you build long-term loyalty, fill gaps in your schedule, and become the highest-rated clinic in your area.
TABLE OF CONTENTS
- Part 1: Online Reviews — Your Most Powerful Dental Marketing Tool
- Step-by-Step: Automate Your Review Collection
- Part 2: Patient Reactivation — The Easiest Growth Lever You’re Not Using
- How to Build a Reactivation Engine in GHL
- Bonus Campaigns That Boost Reactivation
- Final Takeaway
Part 1: Online Reviews — Your Most Powerful Dental Marketing Tool
When patients search for “dentist near me,” they rarely click the first result—they click the one with the highest rating and most recent 5-star reviews. Google knows this. So do your competitors. A great reputation isn’t built by chance—it’s built by design.
Why Reviews Matter More Than Ever:
88% of patients trust online reviews as much as a personal recommendation
72% won’t consider a clinic with less than 4 stars
Reviews directly impact your Google Maps ranking and local SEO
Reviews double as social proof, building instant credibility
Even if you run paid ads or have a beautiful website, a poor reputation—or too few reviews—can kill conversions.
Why you should choose GHL to boost your online reputation
Step-by-Step: Automate Your Review Collection
Step 1: Set the Trigger
Use GHL to trigger an automated review request after every completed appointment.
Use pipeline status (e.g., "Appointment Completed") as your automation trigger
Build a short delay of 1–2 hours after the visit (to avoid seeming too robotic)
Send both SMS and email with personalization tokens (name, service)
How to Setup Workflow Triggers for Google and Facebook Reviews
Step 2: Craft the Message
Your message should feel like a casual thank-you, not a marketing blast.
SMS Example: "Hi Lisa! Thank you for visiting BrightSmile Dental today. If you enjoyed your visit, would you mind leaving a quick Google review? It helps us grow and helps others find great care. Here’s the link: "[Link]"
Email Example: Subject: We’d love your feedback Body: "Hi Lisa, we truly appreciate you choosing BrightSmile Dental. If you had a positive experience, we’d be grateful if you could leave us a short review on Google. It means a lot to our team and helps others find us when they need dental care."
How to Customize the Review Request Messages (SMS/Email)
Step 3: Make Leaving a Review Frictionless
Create a shortened Google Review link using GHL’s built-in tools
Add the link to your check-out confirmation emails
Display a QR code at reception with a "Review Us" prompt
Include review links in email signatures for hygienists or doctors
Step 4: Train Your Staff to “Plant the Seed”
Front desk and hygienists can casually mention: "Hey, if everything felt good today, we’d love a quick review. You’ll get a text link in a bit. It only takes a minute."
This in-person touch dramatically increases review rates—even with automation running.
Step 5: Respond to Every Review
Google prioritizes businesses that actively engage with reviews. Reply to all reviews within 24–48 hours.
For positive reviews: "Thanks so much, David! We’re thrilled your cleaning went well. Looking forward to seeing you at your next 6-month checkup."
For critical feedback: "Hi Amy, thank you for sharing this. We’re sorry your visit didn’t go as expected. Please call our office—we’d love the chance to make things right."
Breaking Down the Reputation Overview Dashboard
How to Address Negative Reviews and Manage Reputation with HighLevel
Part 2: Patient Reactivation — The Easiest Growth Lever You’re Not Using
It costs 5x more to acquire a new patient than to reactivate an existing one. Most dental practices are sitting on a massive list of patients who simply fell off their schedule—because of life, forgetfulness, or fear.
They don’t need a hard sell. They need a nudge.
How to Build a Reactivation Engine in GHL
Step 1: Segment Your Inactive Patient List
Use GHL’s smart lists or filters to segment by:
Last appointment date (30, 60, 90, 180+ days)
Last treatment (e.g., patients who haven’t completed a filling, crown, or follow-up)
Type of care (e.g., ortho patients who didn’t return for aligner scans)
Create tags like:
"Overdue 3 Months"
"Ortho Follow-Up Missed"
"Hygiene Reactivation Needed"
Step 2: Write Reengagement Messages That Feel Personal
Avoid sounding corporate. These should feel like one-on-one check-ins.
Soft Reminder (30–60 Days): "Hi Jake, just checking in from BrightSmile Dental! It’s been a couple months since we last saw you—ready to schedule your next cleaning? We’re here when you’re ready. Book here: [Link]"
Friendly Re-offer (90+ Days): "Hey Emily! We’ve set aside a few $25 credit spots this week for returning patients who’ve been away a while. Want one? Just book online by Friday: [Link]"
Treatment-Based Follow-Up: "Hi Josh, your last visit showed a cavity that we haven’t treated yet. Let’s get it taken care of before it turns into something bigger. Schedule your appointment here: [Link]"
Step 3: Automate the Entire Journey
In GHL:
Create a Smart List with "Last Appointment > 90 Days"
Trigger a reactivation workflow with 2–3 messages spaced out over a week
Use conditional logic (e.g., if they click but don’t book, send a friendly nudge)
Add internal alerts for front desk follow-up if needed
Bonus Campaigns That Boost Reactivation
| Campaign | Messaging Hook | Best Use Case |
|---|---|---|
| Birthday Gift | "A birthday whitening gift just for you" | All patients annually |
| Back to School | "Perfect timing for kids' cleanings" | Pediatric/family practices |
| Year-End Benefits | "Use your insurance benefits before they reset" | Q4 campaigns for all patients |
| Wellness Check | "Let’s keep your smile on track this season" | General hygiene reminders |
Final Takeaway
Reviews build trust. Reactivations build revenue. And with GoHighLevel, both can happen without any extra admin work or pressure on your front desk team.
Once you set these automations up:
Reviews come in week after week, building your Google ranking
Inactive patients return like clockwork
Your schedule fills with people who already know and trust you
Want this loaded into your Snapshot or help building the workflows? Head to the next playbook or drop us a note. You're already ahead—now let’s put it on autopilot.
Ready to grow? Sign up with HighLevel
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