QR Code Generation and Download Guide

Modified on: Thu, 22 May, 2025 at 11:47 AM

This article will show you how to create, customize, and download QR codes using HighLevel’s QR Code Builder! Whether you're linking to a webpage, form, or payment link, QR codes make it easy to connect your audience with a simple scan. You’ll also learn how to style your QR codes with brand colors, logos, and more — plus export them in PNG, SVG, or PDF format.

TABLE OF CONTENTS

What is QR Code Generation?
Key Benefits of QR Code Generation
How to Generate a QR Code
Downloading or Saving the QR Code
Managing QR Codes
Cropped QR Codes and Transparent PNGs
Frequently Asked Questions
Related Articles

What is QR Code Generation?

The QR Code Generator in HighLevel allows you to create scan-ready codes that link to various destinations — such as websites, funnels, review pages, payment links, and more. These QR codes can be customized with brand elements, shapes, and styles and then downloaded for use in print or digital media.

Key Benefits of QR Code Generation

Creating QR codes in HighLevel offers both convenience and flexibility, making it a powerful tool for marketing, automation, and customer engagement.

Create QR codes inside any sub-account
Link to destinations like websites, funnels, reviews, forms, payments, SMS, and more
Customize with brand colors, shapes, logos, and styles
Export in PNG, SVG, or PDF formats
Save and organize QR codes in folders for easy access
Edit or delete previously created codes anytime

How to Generate a QR Code

This section walks you through the full process — from setup to customization to download — using HighLevel’s native QR Code Builder.

Step 1: Navigate to QR Codes

From the sub-account dashboard, navigate to Sites in the left-hand menu.
In the upper-right on the upper navigation ribbon, click QR Codes.
Click on the blue Create QR Code button in the top right corner or the blue + Create New button in the center of the screen

Step 2: Add QR Name and Choose Type

Enter a name for your QR code
Select the type of QR code you would like to generate (e.g., Website, Review Link, Funnel, Form, Quiz, Call, SMS, etc)
Paste in the URL you want the QR code to point to.
Click Next to begin customizing the design

Step 3: Customize QR Code

Design flexibility is built into HighLevel’s QR Code Builder. Here’s how you can tailor your QR code’s appearance to match your brand.

Background Color: Change the background behind the QR elements
Dot Color: Modify the color of the QR’s data dots
Dot Style: Choose between different dot shapes (classic, square, rounded)
Marker Border and Center: Customize the corner markers' shape and color
Adding Logo or Background Image: You can enhance brand recognition by placing a logo in the center of your QR code or adding a background image.
- Under the Logo tab, choose between no logo, predefined logos (Google, YouTube, etc.), uploading your own logo
- You can remove the background behind the logo if needed

Downloading or Saving the QR Code

Once your QR code is fully customized, you can download or save it in the following formats:

PNG: Best for websites, email, and digital assets
SVG: Ideal for responsive or scalable designs
PDF: Suitable for print

If you’re not ready to download, click Save and the QR code will appear under your QR Codes list

Managing QR Codes

You can view, edit, or delete any QR code you’ve previously created:

Navigate to the QR Code dashboard
Hover over any code to see the action buttons
Click the blue pencil icon to edit details
Click the 3-dot menu to delete or download

Cropped QR Codes and Transparent PNGs

If no background, header, or footer is added, the QR code is automatically trimmed. This ensures a cleaner, more compact appearance.
True Transparency for PNGs: Create seamless integrations! PNG QR codes can now be generated with 100% transparency. This makes it easy to overlay the QR code onto existing designs or backgrounds in your favourite image editor. To create a transparent PNG, adjust the background color alpha slider to the far left (0% opacity) within the QR code builder.

Frequently Asked Questions

Q: Can I use QR codes to link to things other than websites?

Yes! You can link to forms, surveys, funnels, review links, payment pages, emails, calls, and more.

Q: What format should I choose for downloading?

PNG for general use
SVG for responsive design
PDF for print

Q: Can I edit my QR code after I save it?
Yes. Hover over the QR code in your list and click the edit icon to update the destination or styling.

Q: Can I use my own logo in the QR code?
Yes. You can upload your logo by pasting a hosted image file link or selecting from predefined logos.

Q: Why is my QR Code Cropped?

If there’s no background, header, or footer, extra space is removed automatically.

Q: Why doesn’t my uploaded background image appear clearly?
Try adjusting the transparency slider and ensure the image dimensions are suitable for the QR canvas.

Q: Where can I locate my saved QR codes?

You can find your saved QR codes in the QR Codes section of the platform. To access them, navigate to the top menu and click on QR Codes. Your saved QR codes will be listed along with their unique identifiers, allowing easy retrieval and downloading.